Moonlight adds aluminium fluted panels as it marks 50 years in Singapore

Moonlight Pte Ltd. has expanded its Singapore product lineup with aluminium fluted panels as the family business marks more than five decades in awnings and blinds. The new offering broadens the company’s portfolio for residential and commercial customers seeking modern architectural finishes.

Why it matters: - Moonlight’s new aluminium fluted panels give the Singapore manufacturer another product beyond its core awnings and blinds business. - The addition broadens options for customers looking for functional and design-focused solutions for homes and commercial spaces. - The move comes as Moonlight marks more than 50 years in the industry, underscoring the company’s push to grow while leaning on long-standing experience.

What happened: - Moonlight Pte Ltd. introduced aluminium fluted panels to its product range. - The Singapore-based company is a manufacturer and supplier of awnings and blinds. - Moonlight framed the launch alongside its 50-year milestone in the sector. - The company said the new product has been added to its website as part of an updated offering.

The details: - Moonlight was founded in 1976 by Mr. Goh Boon Kuay. - The business traces its roots to Goh & Keng, which was established in 1968. - Moonlight describes itself as a third-generation family business. - The company’s existing shading and shelter lineup includes metal awnings, clay tile awnings, retractable awnings, polycarbonate awnings, vertical drop blinds, glass awnings and aluminium composite panel awnings. - Moonlight’s blinds portfolio includes Venetian, vertical, roller, wooden, zebra, lantex, dream, zip and outdoor blinds. - The aluminium fluted panels are intended to combine a contemporary look with practical use. - The company says the panels can serve as architectural finishes that fit modern building and interior designs. - Mr. Goh Kian Aik said the milestone reflects the family business’s long history and ongoing effort to develop products that match changing customer needs. - Mr. Goh joined the family business at age 21 in 1984 and later took over from his father. - Mitchell and Melvin Goh joined the company in 2019 as part of the third generation. - Moonlight says it produces products locally in Singapore.

Between the lines: - The new panel line signals a small but meaningful expansion from shade products into broader surface and finish applications. - The launch also suggests Moonlight is positioning itself to serve both utility-driven buyers and customers who care about aesthetics. - The family-business succession story remains part of the company’s identity and likely supports its long-term brand positioning.

What's next: - Moonlight is likely to continue building out its product mix while keeping its focus on shading, shelter and related architectural solutions. - The company says it will maintain its emphasis on product quality, responsive service and customer relationships as it expands. - Customers can now view the updated range, including aluminium fluted panels, on Moonlight’s website.

The bottom line: - Moonlight is using a 50-year milestone to signal continuity and growth, with aluminium fluted panels widening its reach beyond traditional awnings and blinds.